"Occam's Razor" - the simplest solution is almost always the best
60M+
users designed
for
4
0-1 products
led
3
global markets
launched
∞
ideas explored relentlessly
Hi! 👋 I'm Natasha Goodwin
Human-first. AI-enabled - I make the messy simple.
With 6 years of experience, I’ve worked across EdTech, HealthTech, and FinTech. I drive product direction end-to-end - from framing ambiguous problems to owning outcomes. I’ve scaled products in high-growth startup environments while also shaping design teams and culture.
I focus on building smarter, faster solutions - fewer clicks, intuitive flows, and solutions that get adopted. Here's what I bring to the table:
Product Strategizing
Core UX principles
Quick decisions
End-to-end product ownership
AI-accelerated execution
Clear, usable interfaces
Outcome-obsessed processes
Previously worked at
UX overhaul | Accommodations Setup
⭐️ 70% usage spike in 24 hours of launch, driving +6.5% WAT
Can business metrics move without shipping new features? Can we exponentially increase the number of students who benefit from learning support? Yes, we can. Read more about how a pure UX intervention I led at Quizizz (now Wayground), doubled the usage of one of our core features and expanded personalized support to thousands more students with learning differences.
Common Assessments for Paraná, Brazil | Quizizz
⭐️ Unlocked district-level deals across Brazil and the US
Built a 0→1 digital assessment tool for the government of Paraná, Brazil, streamlining the entire statewide testing process - from creation and distribution to execution and aggregate reporting.
Smallcase Distribution
Scaled smallcases’ reach via third-party platforms like ET Money and Moneycontrol, enabling native stock transactions through a plug-and-play experience.
Quest | MessyBun Comics
I am also a hobbyist webcomic artist with a dedicated page on Instagram. Check it out ♡
Voyager | Roundglass
Digitised chronic condition management and doctor–patient consultations to help patients continue receiving safe, accessible, and consistent care, even as in-person healthcare was disrupted during the COVID-19 pandemic.
Liked my work? Let me know :)
